Assignment AI

The Life Straw company was created in 2019 in France. The start-up wanted to create a new technology that could save many lives. Indeed, it developed a straw that was not available in any market yet, one that was able to detect drugs in the users’ drinks.

Why Should I buy a Life Straw ?

Nowadays, a lot of persons who are going to party fear being drugged and abused by a stranger who would have put something in their drink. Because of that social issue students, mostly, do not feel safe while partying and some of them cannot have as fun as they wanted to. Life Straw decided to create a product that would allow those persons to have a fun night without having to worry about their safety.

The Life Straw is a straw in the spirits of the times. In fact, this straw is not the usual one’s users might get when they have a drink at a restaurant or at a bar. The Life straw has many functions to help consumers live better. The main objective of this new object is to prevent getting drugged at a bar or a club, for example. Indeed, in contact with a drug, this straw will start glowing in the dark and change color to prevent its user from being contaminated.

The company Life Straw did not want to stop to this first feature. It decided to add more characteristics to the straw for the users who wanted to have a healthier way of life. This is why Life Straw developed the augmented product : Healthy Life Straw. Indeed, it created an easy to use application that can be connected to the straw. This application allows you to have information about what you are drinking. It gives you the number of calories your drink contains, the amount of sugar or caffeine so that the consumer knows if its drink is healthy to drink or if it is not. Moreover, if the person is drinking a cocktail, for example, the amount and the kind of alcohol will be possible to see in the application. By adding those features, Life straw is hoping to reach another kind of customers such as athletes or nutritionists for example.

Where can I buy a Life Straw
The Life Straw is going to be available to order online through our website, which will be promoted by online media, such as online social and sharing networks. The app will be available for free in the app store.

What is the price of a straw ?
If you buy your ‘’Standard Life Straw’’ in a pub or a bar, you will also have, three free refills for only 7.99€.
If you buy the ‘’Healthy Straw’’ on bio markets, you will have an extra feature, a cookbook with some recipes about healthy, bio and vegan food for only 17.99€.

What more ?
Another feature developed by ‘’Life Straw’’ for the app is to have a personal coach that will give you advices about what you could drink to be healthier. They will have the history of all the drinks you had since you first bought the straw and will be able to tell you which ones of your habits are good ones and the ones that you should change, and what kind of drinks you should drink instead.

Is there anything similar in the market ?

Smart Straws is a straws that was created by three young american girls to detect drugs. This straw has not been lauched yet.

Click here to see their website

How does Healthy Life Straw differs from Smart Straws ?

The Healthy Life Straw is not only a straw that detects drugs but it is aslo connected to an application that helps you understanding what you drink and what you should change about your way of drinking.

This app is a real advantage for its consumers. Nothing similar exists on the market nowdays !

How does the application works ?

The Healthy Life Straw app uses the ml5.js technology to analyse the drinks' contenue.